Irecka Smith Bryant

Director of Communications

irecka@johnrexendowment.org

Team member since August 2021

My Responsibilities at the Endowment:

• Lead marketing and public relations efforts to increase awareness of key focus areas including child well-being, advocacy, racial equity, and nonprofit capacity building.
• Develop and implement brand strategy for all communications, website, and public messages to consistently articulate the Endowment’s mission.

My Proudest Accomplishment:

Being able to work in a field that is not only rewarding professionally and personally, but one that influences change, encourages innovation, and demands life-long learning.

Before I Joined the Endowment:

• Director of Marketing and Communications, Duke School, Durham, NC.
• Communications Specialist, North Carolina State University, Raleigh, NC.

Education, Awards, Community Engagement:

• BA in English from North Carolina State University.
• M.Ed. in Adult and Continuing Education from North Carolina State University.
• Graduate Certification in Community College Teaching from North Carolina State University.
• Graduate Certification in Marketing Strategy from Cornell University.
• Recipient of the 2018 Fred Fletcher Outstanding Cultural Resources Volunteer Award.

 When Not Working, I Enjoy:
Spending time with family and friends, photography, teaching ESL, writing, reading, and listening to music.